Perion Teams Up with KT Corporation and NHN AD to Boost Advertising Revenue in Korea’s Expanding Programmatic Market

KT Partners with Perion to Attract Global Advertisers; NHN AD Enhances Access to Korean Premium Media

NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), recognized as a pioneer in advanced technology tailored to navigate the complexities of contemporary advertising, has unveiled strategic alliances with KT Corporation and NHN AD, two preeminent digital media and technology innovators based in South Korea. This collaboration signifies a major extension of Perion’s programmatic Digital Out-of-Home (DOOH) capabilities while reinforcing its positioning in one of Asia’s most rapidly expanding advertising territories. These partnerships are indicative of Perion’s strategic objectives aimed at enhancing premium media availability in the high-growth APAC region. The market size for DOOH in the APAC region is projected to soar from $21.64 billion in 2025 to $38.71 billion by 2030, reflecting a remarkable compound annual growth rate (CAGR) of 12.34%¹. This collaboration marks Perion’s inaugural foray into direct programmatic supply integrations within Korea, which is anticipated to start contributing to revenue in the fourth quarter of 2025.

Through this joint venture, KT emerges as the inaugural media owner in Korea to implement Perion’s Header Bidding technology, a fundamental component of its Supply Side Platform (SSP). This innovation will provide unhindered access to global programmatic demand through both Open Exchange and Private Marketplace (PMP) settings. NHN AD, one of Korea’s leading digital marketing agencies, will play a pivotal role as the local activation partner, ensuring the smooth facilitation of PMP deals and onboarding processes for both domestic advertisers and publishers.

The partnership with KT will showcase 179 prominent subway screens along the Shinbundang Line and Seoul Metro Line 9, thus integrating programmatic DOOH capabilities into vital public transportation locations. Simultaneously, NHN AD will enhance access to affluent audiences focused on health and wellness through 85 screens located in exclusive golf driving ranges and premium fitness clubs across major urban centers in Korea.

These strategic alliances signify one of Korea’s first and largest implementations of programmatic DOOH technology beyond traditional retail outlets. This initiative is set to broaden access to valuable audiences in urban settings and lifestyle environments, thereby transforming how advertisers engage with potential customers.

“Our DOOH footprint continues to grow, and we’re excited to partner with such a respected telecom entity. This collaboration has the potential to significantly boost our momentum in the APAC region, which is recognized as one of the largest DOOH markets, projected to achieve $21.64 billion by 2025, with momentum expected to continue well into the future,” stated Tal Jacobson, CEO of Perion. “This partnership reaffirms our dedication to premium, high-margin channels such as DOOH and expands our global supply network. It also validates our strategy of entering lucrative markets through in-depth technological integration and reliance on trusted local partners. By collaborating with KT and NHN AD, we are enhancing our ability to deliver premium supply and performance on a large scale for global advertisers throughout Asia.”

“We take great pride in becoming the first Korean publisher to implement Perion’s comprehensive technology suite,” remarked Kwangchul Choi, General Manager at KT Corporation. “This strategic partnership empowers us to effectively monetize our digital assets while granting global advertisers access to our impactful advertising screens.”

“At NHN AD, we are thrilled to play a role in activating this collaboration locally, making global PMP deals more readily accessible within Korea’s fast-evolving media ecosystem,” stated Jason Kim, Senior Vice President at NHN AD.

About Perion Network Ltd.

Perion is dedicated to assisting agencies, brands, and retailers in maximizing their marketing investments by leveraging advanced technology across various digital channels. With the Perion One platform, we are transforming digital advertising effectiveness through solutions that seamlessly adapt to connect data, creativity, and channels.

For further details, please visit Perion’s website at www.perion.com.