Innovid Enhances Collaboration with LinkedIn to Bolster CTV Advertising

Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social

NEW YORK — Innovid, the stand-alone software platform focused on the creation, delivery, measurement, and optimization of advertising, has made an important announcement; it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. Through this seamless integration, advertisers are now empowered to launch LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager, effectively bridging the gap between professional-grade video advertising and the prime viewing experience on the largest display in households.

With this integration, advertisers can now activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager—bringing professional-grade video advertising to the largest screen in the home.

This development signifies a significant enhancement of Innovid’s existing partnerships with LinkedIn, underscoring their commitment to equipping marketers with the tools they need to connect with the right audience in optimal viewing conditions at the ideal time. The CTV ad format from LinkedIn, now readily available as an option in the LinkedIn Campaign Manager, provides access to premium, biddable video inventory sourced from leading publishers.

“We’re enabling advertisers to leverage the precision of social targeting within a high-impact, brand-safe ecosystem,” articulated Zak Knudson, SVP of Product at Innovid. “This marks a substantial step toward effective omnichannel advertising, especially for B2B brands seeking to engage key decision-makers through relevant messaging across every screen.”

Through this innovative integration, clients can not only activate but also optimize LinkedIn’s CTV Ads while simultaneously managing campaigns across various channels, including social, digital, and CTV—all from one consolidated platform. This streamlined workflow not only simplifies the execution process but also enhances operational efficiency, ensuring that storytelling remains consistent and reporting is centralized.

About Innovid

Innovid stands as the leading independent ad tech platform that empowers marketers in creating, delivering, measuring, and optimizing ad-supported experiences that resonate with audiences. In 2025, Innovid joined forces with Flashtalking to cultivate a transparent and scalable alternative to predominant big-tech solutions and isolated point solutions across CTV, digital, linear, and social media channels. As a key part of Mediaocean, Innovid is integrated within the industry’s central ad infrastructure, facilitating comprehensive omnichannel planning, purchasing, and billing. For additional information, please visit www.innovid.com.