OpenX Drives Ongoing Business Growth Through Enhanced Leadership in Buyer Development and Marketing

PASADENA, Calif. — OpenX Technologies, Inc., recognized globally as a front-runner in the omnichannel supply-side platform sector, has made significant announcements regarding internal promotions aimed at solidifying its growth and fostering innovation. Stacy Bohrer has been elevated to the role of Senior Vice President of Buyer Development, while Amanda Forrester steps up as Senior Vice President of Marketing and Communications. These advancements reflect the company’s unwavering dedication to enhancing commercial performance and prioritizing product development centered around client needs.

OpenX Technologies, Inc., recognized globally as a front-runner in the omnichannel supply-side platform sector, has made significant announcements regarding internal promotions aimed at solidifying its growth and fostering innovation.

The strategic elevation of leadership within OpenX follows a prosperous year in 2024, with positive trends continuing into early 2025. This growth trajectory is largely credited to the success of the OpenXSelect, an innovative platform devised for advertisers that enhances supply-side targeting and curation. In the past year, the company made significant strides by onboarding over 200 new brands, evidenced by increased engagement with curated deals and advanced targeting tools. This robust growth captures the essence of OpenX’s commercial success.

As of today, OpenX employs roughly 400 staff members and anticipates expanding its commercial workforce by over 20% in the latter half of 2025. A notable portion of this growth—more than one-third—is set to occur in international markets. This expansion is poised to improve the company’s capacity to effectively address the needs of brands and independent agencies, allowing for rapid responses and enabling the delivery of an intuitive and high-performing platform.

Stacy Bohrer has played a pivotal role in this success, developing strong strategic partnerships across holding companies, independent agencies, and direct marketers. Besides leading the enhancement of the sales organization, she established a robust account management division aimed at providing top-tier service and ensuring client satisfaction. In her new and expanded role, Bohrer will be responsible for all initiatives related to buyer development across the Americas. This includes oversight of OpenX’s recently launched office in Mexico City. This expansion serves to fortify the company’s global presence and enhances its services in critical growth regions.

Stacy’s transformative impact on OpenX was emphasized by Matt Sattel, Chief Revenue Officer at OpenX, who stated, “Stacy’s impact has been nothing short of transformational. She possesses the innate ability to build high-performing teams that deliver value to clients, characterized by her relentless focus and strategic acumen. As we deepen our buyer relationships and extend our presence throughout the Americas, Stacy’s leadership is imperative to bolstering growth and building trust with partners seeking intelligent, efficient, and effective media buying solutions.”

In her own words, Bohrer expressed, “We’re no longer just a pipe: The supply side is now delivering critical product functionality that drives performance for marketers and agencies. Clients deserve a supply partner they can trust—one characterized by transparency, collaboration, and a commitment to delivering measurable outcomes. This is where my focus will lie: fortifying partnerships, accelerating innovation, and ensuring credible results.”

Amanda Forrester, known for her strategic marketing acumen, has played an instrumental role in aligning customer feedback with product strategy, while simultaneously refining OpenX’s market positioning. Her leadership has elevated the organization’s standing within the marketplace and has informed its strategic roadmap. Forrester’s initiatives have facilitated collaboration across various departments, including marketing, product development, sales, and engineering. Thanks to her leadership, marketing has transitioned into a growth engine, crafting compelling narratives, fast-tracking new product launches, and enhancing OpenX’s global reach in key markets such as the UK, Australia, France, Germany, and Japan.

Forrester stated, “Positioning the customer’s voice at the nucleus of our operations has been critical to steering both our product and marketing strategies, concurrently unifying sales, events, and communications under a common vision. I am excited to infuse this perspective into every aspect of our work, ensuring that we remain solutions-oriented and focused on our customers.” She continued, “With our advanced technology and insightful analytics, the supply side is uniquely positioned to define the future landscape—this is an exhilarating time to lead that evolution.”

Both leaders’ contributions embody the essence of OpenX, which is characterized by curiosity, innovation, and an unwavering commitment to customer satisfaction and collaboration. John Gentry, CEO of OpenX, remarked, “Stacy and Amanda represent the best of OpenX: curious, innovative, customer-obsessed, and deeply collaborative. Their influence extends far beyond sales and marketing; they champion an effective and driven culture that not only makes OpenX an exceptional workplace but also accelerates innovation and execution.”

About OpenX

OpenX is an independent omnichannel supply-side platform (SSP) recognized globally for its leadership in supply-side targeting, transparency, and sustainability. Utilizing its 100% cloud-based technology stack, OpenX facilitates advertising across various mediums, including CTV, app, mobile web, and desktop. This empowers publishers to deliver enhanced performance and adaptive solutions for marketers. With a legacy of 15 years in programmatic innovation, OpenX maintains direct and trusted partnerships with the world’s most prominent publishers, collaborating with over 150,000 premium publisher domains and more than 100,000 advertisers. As a pioneer in sustainability, OpenX was the first adtech firm to earn CarbonNeutral™ certification and has achieved its SBTi Net-Zero targets with third-party verification. More information is available at www.openx.com.