Overwolf Enlarges Its European Footprint by Hiring Former Activision Blizzard Executive to Boost Brand Partnerships

Over the past year, our business has experienced remarkable growth of 385% since entering the EU market.

Overwolf Ads, a premier platform renowned for helping brands and advertisers connect with over 100 million gamers each month, has announced the expansion of its operations in Europe. This initiative is strengthened by the recent appointment of Adam Davis as the Director of Brand Partnerships. This strategic recruitment is a major leap forward in Overwolf’s continuous growth in the region and aligns perfectly with its mission to assist brands in engaging directly with elusive gamers while they play.

The Overwolf ad platform offers brands the opportunity to engage gamers across well-known titles such as Minecraft and Fortnite. This is made possible through an innovative ad tech solution designed to provide immersive yet unobtrusive ad placements. According to Comscore, Overwolf is ranked as the second-largest US gaming property in terms of reach. As of 2025, its influence in the EMEA regions continues to gain traction, with the company now positioned as the third largest in Germany, fifth in France, and seventh in the UK. Over the past year, Overwolf has successfully collaborated with global brands and media agencies, including Armani, Lancôme, Verizon, PepsiCo, Amazon, P&G, Skoda, PHD, Publicis, Havas, Dentsu, Wavemaker, and MediaCom.

Bringing more than 15 years of expertise in the digital and gaming sectors, Davis has previously worked as the Group Director of Agency Partnerships at Activision Blizzard, in addition to holding leadership positions at AOL, Unruly/News Corp, and Reach plc. He played a vital role in launching the new Xbox Ads initiative at Activision and possesses extensive experience in video advertising spanning both gaming and traditional publishing sectors. At Overwolf, his focus will be on cultivating strategic brand relationships and creating innovative advertising solutions that enhance the player experience while providing high-impact brand engagement.

Davis becomes part of a rapidly growing European team that has successfully driven a remarkable 385% surge in revenue since Overwolf’s entrance into the EU market in 2024. This team has spearheaded significant partnerships, such as one with Müller FRijj, whose innovative “Just Feel The URjj Challenge” campaign rewarded players for embracing fun and creativity over just striving to win. This campaign notably spanned major titles like Fortnite and Rocket League, utilizing Overwolf Ads’ cutting-edge technology to deliver real-time contextual messaging and rewards throughout humor-infused missions that resonated deeply with Gen Z gamers.

“Gaming is revolutionizing the landscape of modern entertainment. A growing number of brands are turning to gaming to turbocharge their marketing initiatives. However, one of the persistent challenges has been accessing top-tier titles on a large scale,” stated Adam Davis, the newly appointed Director of Brand Partnerships at Overwolf. “With Overwolf, advertisers can connect with gamers across popular titles such as Call of Duty and Fortnite, all consolidated in a single platform. I am eager to redefine the possibilities for advertisers in this dynamic space.”

“As we continue to accelerate our European growth, Adam’s leadership and experience at Activision will be crucial for expanding Overwolf’s influence and introducing more brands to the immersive worlds where gamers engage,” remarked Uri Marchand, the CEO of Overwolf.

This announcement comes closely on the heels of Overwolf Ads achieving a monumental milestone by doubling its advertising revenue from $50 million in 2023 to an impressive $100 million in 2024, solidifying its position as a leader in the in-game advertising sector.

For further information about advertising opportunities with Overwolf, please visit https://www.overwolf.com/ads.

About Overwolf Ads
Overwolf Ads stands as a leading gaming platform that empowers brands and advertisers to connect with over 100 million monthly gamers across a wide array of the world’s most popular titles and premium gaming websites. Ranked by Comscore as the second-largest gaming property in the US and recognized as Digiday’s Best Gaming Ad Tech Platform for 2024, Overwolf is a trusted partner for global brands and agencies, including Universal Pictures, P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas, The Trade Desk, and many more. For additional information about Overwolf, please visit www.overwolf.com/ads.

About Overwolf
Overwolf serves as a hub for in-game creators, supporting over 1,500 games, 178,000 creators, and 100 million active users each month. It is an all-in-one platform empowering creators to build, distribute, and monetize their in-game apps, mods, and private game servers. Tailored for creators, by creators, Overwolf strives to unite the in-game creator community and enable them to earn a living doing what they love, developing exceptional gaming experiences. In 2024 alone, Overwolf disbursed over $240 million to in-game creators. Headquartered in Tel Aviv, Overwolf has successfully raised over $150 million to date from renowned investors, including Andreessen Horowitz, Griffin Gaming Partners, Insight Partners, and others.