PurpleLab Enhances the Healthcare Advertising Landscape Through Ongoing Strategic Alliances

The healthcare analytics firm has teamed up with Experian, DeepIntent, InsightsRx, and Comscore to provide scalability, accuracy, privacy-aware targeting, and real-time metrics for pharmaceutical advertisers.

PHILADELPHIA — PurpleLab^®, the healthcare analytics firm driving evidence-based decisions throughout life sciences, has revealed a series of significant partnerships with Experian, DeepIntent, InsightsRx, and Comscore. These collaborations enable advertisers to utilize data in more innovative ways, ensuring a better return on advertising investment.

Spending on pharmaceutical advertising is on the rise, hitting $2.97 billion on national TV alone in the first half of 2025, marking a 12.2% increase year-over-year, as reported by eMarketer. As privacy regulations become stricter, signal loss and walled gardens complicate patient journeys, and growing media fragmentation intensifies, brands require clinically accurate data that transitions smoothly from discovery to delivery.

PurpleLab is addressing this need by synchronizing its healthcare dataset with these prominent partners to enhance the entire marketing journey from activation to measurement. PurpleLab’s data has always been tailored to meet the clinical and commercial needs of life sciences, with extensive claims data covering 330 million de-identified patients, 2.3 million providers, and over eight billion claims each year. Furthermore, investments in data speed and its applicability to clean room functions make it an exceptional partner for pharma marketers.

All launched within a single week, these strategic alliances effectively close the gap on audience activation, media purchasing, and optimization for healthcare-specific targeting, along with results measurement, allowing advertisers to demonstrate impact throughout all stages of a campaign.

“Healthcare advertising is rapidly evolving, and marketers need privacy-centric audiences they can engage with certainty,” stated Scott Ronay, VP of Advertising Sales at PurpleLab. “These partnerships highlight the quality of PurpleLab’s audiences; by enabling our clients to seamlessly reach their target demographics across channels, we’re establishing an ecosystem that helps advertisers achieve results responsibly, engage providers more effectively, and ultimately enhance health outcomes for patients.”

“Forming partnerships with Experian, DeepIntent, InsightsRx, and Comscore signifies a remarkable milestone in our growth journey,” Ronay added. “Each of these collaborations enhances the reach and efficacy of our privacy-first healthcare data—whether it’s making our audiences more accessible through Experian’s marketplace, facilitating precision media purchases with DeepIntent, enabling real-time optimization with InsightsRx, or providing validated outcomes through Comscore. These partnerships reinforce our dedication to helping clients execute smarter, more efficient, results-driven campaigns. This momentum reflects the increasing demand for trusted, scalable data solutions in healthcare, and we’re proud to be at the forefront of it.”

Learn more about each partnership:

PurpleLab Audiences Now Available in Experian’s Data Marketplace and Audigent PMPs

PurpleLab audiences are now active in Experian’s Data Marketplace, enabling HIPAA-compliant targeting across CTV, mobile, display, and social platforms. With Experian’s proven identity resolution capabilities, marketers can trust they are reaching the ideal and consistent audiences across CTV, mobile, and other channels, ensuring omnichannel strategies effectively engage the same, appropriate audiences with a full array of tactics.

As one of the first pharma-specific healthcare data sources available for Experian’s contextual targeting solutions via Audigent, PurpleLab enables advertisers to merge ideal audience segments with curated, brand-safe inventory. This partnership also lays the groundwork for future measurement capabilities, enhancing accountability in healthcare advertising.

Enhancing Targeting Efficiency with DeepIntent

Providing healthcare marketers with access to higher AQ audiences for better performance, reach, and delivery speed, PurpleLab audiences are now directly integrated into the DeepIntent Audience Marketplace, facilitating the swift creation and deployment of custom segments while achieving even greater performance against industry standards. Initial testing has shown that PurpleLab generates larger, more accurate segments, yielding 30% more verified patients, a 22% increase in audience quality, and a 5% rise in unique reach across therapeutic categories.

This improvement means enhanced efficiency and reduced drop-off during onboarding for clients. Campaigns will now engage a greater number of the right patients and providers, minimizing waste and expediting timelines, thereby reducing friction between data and activation. By adopting a smarter targeting strategy via PurpleLab, healthcare advertisers can convey resonant messages when audiences are most open to them.

Transforming Pharma Media Optimization with Real-Time Insights from InsightsRx

PurpleLab has partnered with InsightsRx to enable healthcare advertisers to optimize campaigns in real-time. Traditionally, marketers have to wait months for ROI reports before adjusting their strategies, but by combining PurpleLab’s prescription data with InsightsRx’s proprietary algorithms, brands can access actionable insights within weeks.

InsightsRx was designed to aid agencies and brand teams in adjusting HCP marketing in real time, determining which healthcare professionals to promote to or decrease promotion of while campaigns are active. This collaboration replaces retrospective indicators with proactive intelligence, granting marketers the flexibility to align campaigns more closely with patient and provider behaviors as they develop.

Future-Proofing Audience Targeting with Comscore

PurpleLab has joined the Comscore’s AI-powered Data Partner Network to extend its audiences into ID-free, privacy-conscious segments. By transforming precise, ID-based datasets into scalable, predictive audiences, healthcare marketers can maintain precision and reach even as cookies and mobile IDs become obsolete.

This integration allows PurpleLab clients to activate tokenized, condition-specific identity-free segments across major DSPs and SSPs, ensuring campaigns remain both compliant and effective as privacy regulations and technology standards evolve. As the landscape shifts to a cookieless future, Comscore’s analytics, along with PurpleLab’s data, will guarantee continued efficiency.

About PurpleLab

PurpleLab^® is a healthcare analytics company committed to driving innovative value across the healthcare continuum. Its no-code analytics platform, HealthNexus^®, empowers life sciences, payers, providers, advertisers, and other stakeholders in healthcare to generate real-world evidence (RWE), showcasing the effectiveness of novel therapeutics or clinical strategies in lifesaving and cost-reducing efforts.

As one of the few CMS Qualified Entities, PurpleLab has access to Medicare claims data under Parts A, B, and D, enabling critical evaluations of provider performance. The company is also a member of the Network Advertising Initiative (NAI), adhering to stringent standards for responsible data collection and usage in digital marketing. Additionally, PurpleLab holds HiTRUST certification, fulfilling rigorous security and privacy requirements essential for healthcare data management.

For additional information, visit purplelab.com.